Home > Blog > The £99/mo Revolution

⚡ Announcement Pricing & Vision

By Michael & The AlwaysIn Team · 24 August 2026 · 4 min read

TL;DR

We have eliminated all confusing pricing tiers. AlwaysIn is now one single, all-inclusive plan for £99/month (or £790/year). Every single AI voice, messaging, review, and CRM feature is permanently unlocked. Here is why we did it and how massive engineering optimizations made it possible.

If you've evaluated software for your business lately, you’ve probably seen the exact same tired playbook:

• Starter Tier (£99/mo) — Missing the one key automation you actually need.
• Pro Tier (£249/mo) — Has the feature, but puts tiny caps on your usage so you get hit with punitive penalty fees.
• Enterprise Tier (£499+/mo) — Built for corporations with 50-person marketing departments, not a plumber or builder on a job site.

Over the past few months, we spent dozens of hours speaking directly with plumbers, heating engineers, electricians, garage owners, and contractors across the UK.

Their feedback was unanimous:

"I don't have time to manage 4 different software subscriptions or calculate feature matrices. I just want my missed calls answered, my jobs booked, and my 5-star reviews collected while I'm on the tools."

Today, we're doing what traditional SaaS companies refuse to do.

We are permanently killing tiered pricing and offering the complete, unrestricted AlwaysIn platform for £99/month (or £790/year).

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1. The Efficiency Dividend: How We Made This Possible

When real-time Voice AI first emerged, telephony infrastructure and voice compute were heavy and expensive. Running natural, ultra-low-latency British voice AI required significant server overhead.

Over the last 6 months, our core engineering team re-architected our entire multi-tenant pipeline:

Most SaaS software companies take cost reductions and turn them into bloated profit margins. We decided to take 100% of those efficiency gains and pass them directly back to UK independent businesses.

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2. What Is Included in "AlwaysIn Complete"?

Everything. There are no locked features, no "upgrade to unlock WhatsApp", and no hidden setup fees.

Each month includes 100 AI Voice minutes, 250 SMS segments, and 200 WhatsApp messages. Extra usage is billed at transparent wholesale rates (12p/min, 5p/SMS) with zero penalty surcharges.

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3. The Math: £99 vs. Just One Missed Job

In the UK trade sector, missed calls are the single largest source of lost revenue:

• Average Boiler Installation / Replacement: £1,800 – £3,500
• Emergency Callout / Pipe Repair: £180 – £450
• Full Vehicle Brake & Suspension Service: £300 – £850

When you're under a vehicle, up a ladder, or driving between jobs, you cannot pick up every call. When a customer hits your voicemail, 80% immediately hang up and call the next business on Google.

If AlwaysIn saves you just ONE job every 2 to 3 months, it has paid for itself many times over. It costs less than a single tank of diesel for your van (£99), and gives you an untiring AI employee that works for your business 24/7/365.